Let’s summarise what we’ve learned.

Key Lessons

• Culture drives behaviour. Movement thrives when it feels permitted and expected, not when it’s framed as an exception.
• What leaders do, say, and reward establishes the “permission line” for everyone else.
• Visible signals grow into shared norms, which can be reinforced by systems like calendars and meeting structures.
• Lastly, small rituals shift culture. Embedding simple, repeated actions, like starting meetings with a stretch, makes movement part of how work gets done.